Every day, fashion brands send you powerful messages – but are those messages for you?? Most brands care about one thing: sales. They don’t care how you feel in their clothes, whether your look matches your energy, or if you feel authentic. This workshop helps you break free from that cycle. You’ll learn how to use your personal archetype to decode what brands are really saying – and take back control. You don’t need to change your entire wardrobe. The shift can be small, yet incredibly powerful. Walk away with a clear, authentic style that no branding campaign can manipulate.
An archetype is a universal pattern of energy and personality that lives within you—such as the Creator, the Sovereign, the Rebel, or the Lover. In the world of fashion and branding, many successful brands themselves embody a specific archetype. When you understand your ownarchetype, you can consciously choose – or reject – brands or style based on alignment, not hype.
What Will You Learn from This Workshop?
How to identify your personal archetype and see whether your current look are sending the right message.
How to align your look with your energy without being dictated by logos or trends.
Practical, small styling adjustments that work with your existing wardrobe and favorite brands.
How to become a conscious consumer: choose brands that respect your authentic self, not just their bottom line.
You should join the workshop if you are
Brand-conscious professionals who feel overwhelmed or misrepresented by commercial fashion.
Anyone who feels a disconnect between how they look and how they feel inside—despite wearing popular labels.
Fashion lovers who want to keep enjoying brands, but on their own terms.
Agenda
10:00
Check in and group photo
10:20
Opening remarks and speaker introduction
10:35
Speaker Presentation
11:20
Group discussion and thought activation
11:35
Closing remarks and mingling
*IPWS reserves the right to alter the above agenda at any time.
About the Speaker
Margarita Lozovskaya
Vice Director
Melon Fashion Group Shanghai Branch
With 15 years of experience in fashion development, Margarita has collaborated with leading mass-market retail companies in Russia and gained global industry expertise across women’s, men’s, and children’s fashion, footwear, and accessories. As the Sustainability Ambassador for MFG in China, she combines her passion for fashion and yoga to specialize in unlocking personal archetypes through individual style. Margarita understands the inner workings of big brands—and teaches you how to navigate them without losing yourself.
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