Event recap : Workshop with Bonnie Ma

  Last Thursday, IPWS hosted a workshop with Bonnie Ma, a seasoned digital marketing practitioner known for helping brands succeed across China’s major e-commerce and social platforms. With experience spanning Adidas campaigns, Fortune 500 clients, and her own fashion label, Bonnie brought a grounded and practical perspective to the topic of brand storytelling.   The session opened with Bonnie’s own journey of going to Hangzhou and entering the world of Chinese e-commerce. This personal introduction set the tone for the evening […]

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By IPWS Marketing Event Recap December 23, 2025

IPWS Breakfast Conversations with Giada Ferrari

  Change is an inevitable part of professional life — whether it’s a relocation, a career shift, or a new challenge that pushes you out of your comfort zone. At this exclusive IPWS Members’ Breakfast, entrepreneur and certified coach Giada will share how she transformed a major career transition into an opportunity for growth and fulfillment.   Before moving to Shanghai, Giada served as Head of HR for a division of a DAX-listed company in Germany. When she arrived in China […]

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By IPWS Marketing Events December 23, 2025

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