The Bund FTC is located at No. 69 Jiujiang Road, Huangpu District, Shanghai, standing in the core area of urban renewal on “the Second Facade” of The Bund, adjacent to Nanjing East Road Business District, surrounded by a cluster of financial and historical buildings. Jiujiang Road, where it sits, is commonly known as “Second Road” and is one of Shanghai’s 64 “permanently unwidened roads”. Initially built in the 19th century, it was named “Towpath Road” for its proximity to the Huangpu River towpath, and renamed Jiujiang Road in 1865. Once home to a large number of foreign-funded banks, it was hailed as the “Wall Street of the Far East” and served as a key birthplace of modern Chinese finance.

A century-old Bund has witnessed the city’s glory; by the Huangpu River, prosperity and innovation interweave. During the “14th Five-Year Plan” period, Huangpu District links the Bund Financial Agglomeration Belt with the Central Science and Technology Innovation Zone, accelerating the construction of a “1+N+1” industrial system centered on fintech, supported by several future industrial tracks and boosted by technological services. Aligning with the modern international metropolis development trend of “financial city + sci-tech city” integration, The Bund FTC emerged as a Fintech Community. Based on the “5C” development concept (Center, Connect, Convey, Communicate, Community) and the functional support of “the link between one belt and one zone”, it builds an operation system of “Gold Standard Community, Momentum Boosting, Sci-Tech Leapfrogging, Top Tech & Investment Gathering”, establishing a dynamic, preferred, empowering and gathering hub that provides all-round services for diverse fintech scenarios and innovative development needs.

Meanwhile, Huangpu District hosts numerous trendy blocks and industrial application scenarios with strong social attributes and composite functions, where national trend culture, subculture and Shanghai-style spirit converge. Thus, to promote MCN and digital content industries to form a closed-loop chain of “content production – platform operation – commercial monetization”, The Bund FTC is also defined as Fun Trend Creator. Based on the “5F” development concept (Fun, Frontier, Fashion, Forge, Future) and the goal of becoming a high-quality internet content creation agglomeration, it creates a breakthrough soil, growth rainforest, cross-border cloud and creative galaxy for fun and trendy creators.

The predecessor of The Bund FTC is Gu Xiang Building, founded in 1993. After renovation and upgrading, it officially debuted in July 2025. The 7-story building covers a total area of nearly 5,000 square meters, integrating shared workstations, private offices, meeting rooms, roadshow centers, live broadcast studios, reception rooms and multi-functional halls. The first floor, mainly featuring cafes and exhibition halls, serves as a window for ecological exchange; the second floor, integrating meeting rooms, roadshow centers and integrated service centers, is the core venue for ideological collision; the 3rd to 5th floors are equipped with zero-carbon live broadcast studios, shared workstations and private offices, flexibly adapting to teams of different sizes; the 6th to 7th floors, as the commanding height of ecological value, can host closed-door seminars of top think tanks and transform into multi-themed art exhibition venues. The rooftop garden on the top floor meets diverse activity needs.

Here, fintech and content creativity converge and integrate through the “5T” concept (Transcend, Trigger, Transform, Thrive, Trust). The dual FTC realizes in-depth integration of “technical infrastructure” and “content engine”: Fintech Community provides safe and efficient payment and settlement as well as supply chain financial support for Fun Trend Creator’s fashion scenarios through technological applications such as AI risk control and blockchain credit system; in return, Fun Trend Creator feeds back Fintech Community with 100-million-level traffic pools and user portrait data to achieve precise marketing and product innovation. Together, they drive the dual-wheel closed loop of “content seeding – financial transformation”, building an integration paradigm of “technology makes finance more inclusive, content makes inclusiveness more vivid”.

From the “Wall Street of the Far East” a century ago to today’s ecological agglomeration, The Bund FTC has long transcended physical boundaries, becoming a practice field for conceptual coexistence and global co-creation. In the future, it will gather ideas and create value with an open attitude, promoting the formation of an open, innovative and vibrant industrial ecological agglomeration.