Every one of us has a story to tell. But how do you share your unique perspective, passion, or creativity in a way that truly connects and feels authentic? A brand is more than a logo or a product, it’s a powerful lens to focus your narrative and share it with the world.
In this inspiring workshop, join seasoned creator and strategist Bonnie Ma to explore the art of storytelling through the visual and emotional language of a brand. We’ll move beyond the business jargon to focus on the heart of your project: its identity, its voice, and the community it builds.
Agenda:
18:30 Reception
19:00 Workshop
20:30 Group Photo and Mingling
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Objective :
Discover Your Core Narrative: Uncover the unique story, values, and passion that form the soul of your endeavor.
Craft a Cohesive Identity: Learn how to use visuals, tone, and language to create a consistent and recognizable presence that feels true to you.
Connect on a Human Level: Find your people and build a genuine community by sharing your journey and what you stand for.
Adapt Your Story Across Platforms: Learn to thoughtfully translate your core narrative for different spaces like Xiaohongshu and Douyin, while keeping its essence intact.
About the Speaker
onnie Ma
Digital Marketing Practitioner
Bonnie Ma is a seasoned Digital Marketing Practitioner with over a decade of experience in China’s fast-moving e-commerce landscape. She has helped brands like Adidas and Fortune 500 companies succeed across major platforms, including Douyin, Xiaohongshu (RED note), Tmall, and JD.com — and she also built her own fashion label from the ground up. Her mission is simple yet ambitious: to make China’s digital market accessible to every international and local SME through clear, practical, and sales-driven strategies.
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