Daria is passionate about developing brands with 12 years of experience in China.

Based in Shanghai. With a diverse professional experience, as she worked in the areas such as Brand & Marketing, Business Development, Category Management and International Trade, in both B2C and B2B international companies with entrepreneurial environment.

She has international background working for European companies with international presence and strong focus on China and Asia markets. Daria enjoys working within multicultural environment.

For the past 2 years, she has worked at Nordisk, premium Danish outdoor brand with more than 120 years of history. 

Daria took the leading role in setting up Nordisk Sales & Marketing office in Shanghai, building the brand and marketing activities from 0, including the development of Nordisk Social Media accounts, trade shows and offline events, established collaborations brands like Audi and Arc’teryx, and now leading the team on 3.

Daria speaks fluent English, Chinese (bachelor degree in Chinese language), Russian and basic Spanish.

Her desire to contribute to the community for women leaders led Daria to IPWS, where she has served as Marketing & Communications Executive and now the role of Membership Executive.