Cristina is a multi-lingual with Spanish-Chinese background.

She is a seasoned sales and marketing high executive with 28 years of experience in the hospitality, travel and luxury hotel industry in some of the most renowned luxury hotel group like Majestic Group (1996-2003), Anima Hotels (2003-2012, based in Spain) and Relais & Chateaux (2012-2020, based in Shanghai and Singapore); with a specialization in Operations, Sales & Marketing, PR and Media Relations and Events.

Her passion for travel and positive outlook helps Cristina understand the needs of the different markets across Asia.

Cristina’s leadership, communication and negotiation skills have made her an expert in international positioning of upscale individual hotels and brands. She works among the most exclusive operators based in the main key international markets mainly in Greater China, Southeast Asia and India Subcontinent, as well in Europe and North America.