Barbara Ex is the Founder and CEO of WhiteSpace, a PropTech startup that offers on demand team space – professionally operated external space for regular meetings, town halls, presentations, trainings sessions, and seminars.  

Before launching WhiteSpace, Barbara had a long career in operations management and strategic consulting.  She served as Executive Director of Business Transformation at Lenovo in Beijing.  In the 1990s, she was a Principal Consultant at IBM, where she pioneered B2B e-business models in the manufacturing industries. 

Barbara holds an MBA from London Business School and Bachelor’s and Master’s degrees in Chemical Engineering from MIT.