Maria is a passionate researcher and strategist, curious about how people interact with technology and commerce in rapidly evolving digital landscapes. 

With over 5 years of experience across e-commerce, product development, and user research in Asia and Eastern Europe, she currently leads user research for 14 emerging markets at a global e-commerce platform. Maria has worked with Shopee and Parfums Christian Dior and holds a Master’s degree in E-Commerce from Wuhan University.

Driven by a desire to create positive impact and learn from inspiring stories, Maria joined IPWS to further develop both personally and professionally.