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International Women’s Day: From Brain Power to Artificial Intelligence – Women Leading the Way

March 8, 2017 @ 8:30 am - 10:30 am

International Women’s Day is a global celebration of the economic, political and social achievements of women past, present and future. The British Chamber Shanghai’s Women in Business Focus Group and IPWS invite all female professionals to join us at this annual celebratory breakfast.

This year, we invite guest speakers Elise Zhu, Organisational Psychologist & Executive Coach, and Rina Joosten-Rabous, Co-Founder & CCO at Seedlink Tech, to share their insights on ‘Women, Business, Mind, Brain’.

As a Brain Coach, Elise specialises in using brain science to help with achieving one’s own potential. In her talk, Elise will focus on women’s brains and leadership; explain what the differences between women and men’s brains are and how those affect the way we behave and lead; then suggest how to address the difference.

Rina’s work focuses on bringing technology to one of the toughest things a company faces – finding the right people. In November 2016, she delivered a Ted Talk on ‘How A.I. changes the way we find careers’ at TedShanghaiWomen. In her talk, Rina will share highlights from the Ted Talk as well as discuss ‘no more bias’ in recruitment.

When: Wednesday, 08 March 2017,

Time: 8:30am – 10:30am

Where: 3/F, Amber Room, InterContinental Shanghai Puxi, 500 Heng Feng Road Shanghai 上海浦西洲际酒店3楼琥珀厅,上海市恒丰路500号

Price: 180RMB which includes entry to the event and breakfast (a special set price for IPWS Members & Friends)

8:30am – 9:00am Registration & Networking
9:00am – 10:00am Speech and Q&A
10:00am – 10:30am Networking

*** Please note, this event is for men as well! ***


It is essential to RSVP to our events, please complete your registration below:


Ticket Type Sales End Price
Breakfast Ticket March 8, 2017 at 12:00 PM ¥ 180.00 CNY

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Speaker Introduction
Elise Zhu – Brain Coach, Licensed Psychotherapist in China
Elise specialises in executive coaching, leadership training, and leadership assessment. She works with corporate leaders to improve their self-awareness, enhance their leadership, interpersonal and communication skills. She enjoys working with leaders at a variety of management levels, successfully helping them navigate the challenges of their professional life.

Elise is particularly good at using the latest knowledge in neuroscience to help her clients optimise their brainpower and maximise their performance. Her background in organisational and counseling psychology allows her to deeply understand human motivation and behaviors in workplace, particularly the underlying psychological and neurological factors that either enable or block performance. She combines professional coaching skills with positive, affirmative behavioral and neuroscience-based interventions to target for deeper self-awareness, self-generated will to improve, and long-term attitudinal and behavioral change of her clients.

Previously, Elise worked in the HR function in General Electric where she gained hands-on experience in talent acquisition, training and development, as well as employee communication.

Rina Joosten-Rabou – Co-Founder & Chief Commercial Officer, Seedlink Tech
Rina is Co-Founder and Chief Commercial Officer of technology venture Seedlink Tech in China. Seedlink Tech develops artificial intelligence to predict future behaviour, with applications in HR. Prior to Seedlink, Rina founded and directed international HR consultancy International Top Talent in both China and Europe. Rina held various management positions at DSM, a global science-based company active in health, nutrition and materials. Here she focused on the commercialisation process of R&D and innovation.

Rina is a Board member of the Benelux Chamber of Commerce in Shanghai. Here, she chairs the Innovation Platform with R&D and Technology Directors of multinationals. Rina serves as a jury member for the HULT prize in Asia, an initiative to steer social entrepreneurship by The Clinton Foundation. Rina serves as a Mentor in the Start Up Leadership Program in China. She coaches various entrepreneurs with their technology start-ups.

Rina is a regular speaker and writer for both Chinese and European media on entrepreneurship, innovation, human capital and China. In November 2016, she delivered a Ted Talk on ‘How A.I. changes the way we find careers’ at TedShanghaiWomen. She is a guest lecturer at Fudan University and NYU in Shanghai. In 2011, she appeared in a documentary of a Dutch television show on her role in the venture International Top Talent.


March 8, 2017
8:30 am - 10:30 am
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