Last night, IPWS hosted an event: ‘The Chinese Consumer: How to Reach a Shifting Market’, because after hearing in late 2015 of a ‘slowing’ doing in the Chinese economy, we wondered where that left the Chinese Consumer in 2016. In the UK, the US and Europe, a ‘slowing’ down can lead to recession… but that’s not the case in China we’ve heard. Brands and marketing in China can be a buzzy topic! In researching for the event, we found this […]